Social Media for Web Copywriters: What Works Best to Get Clients and Jobs?
Think of social media as a toolbox.
A toolbox has objects in it—plural—more than one tool. Once upon a time the singular social network tool was a blog--still one of the most elegant, usable, scalable, and forgiving platforms on the web today. Think about it: what other whole-grained environment can you get bundled with WYSIWYG interface, boundless customization options, SEO friendly frameworks, ready-made widgets, with options to monetize and otherwise trick-out, that the search engines suck down like it’s Oktoberfest beer, all for FREE?
A blog remains one of the heavy-hitters in social media and marketing.
Inside the Social Media Toolbox
But right now the web toolbox is vibrating with excitement over Facebook, Twitter, LinkedIn, and a brew of innovative bookmarking and tagging sites like StumbleUpon and Digg.
Want to know which special sauce works mojo on copywriting clients and yanks in work like no other?
Strike a Balance in Social Media: Find Your Samurai Sword
Possibly the biggest mistake you can make is to try and do it all. If you’re doing more social media messing around then you’re not writing and working, which IS what you do and ultimately what puts money in your pocket. The secret sauce comes when you strike a balance, when you find the one or two mediums that fit best, stylistically, time-wise, ease of use, and likeability.
Despite the fact that it seems as though everyone is hitting the overland trail to Twitter, many who try it simply won’t like it and will eventually move onto something they’re more comfortable with.
Twitter: What’s all the Twit-chatter?
Twitter: 140 characters “or less” in answer to the perennial question, “What are you doing?” As novel as it may be right now, in the end Twitter will not be everybody’s cup of green tea. Tweeters tweet from their desktop, the web, and a smorgasbord of downloadable apps, like TweetDeck, into which they can text on-the-fly from laptop tool bars and mobile devices. Some of the twit-chatter is relevant and, yes, some users claim to have found jobs using Twitter. But a lot of what gets spun in 140 characters leaves much to be desired—it’s mental rubble.
If, however, you’ve hit paydirt with Twitter: you’ve hit your stride with TweetDeck and you’re on
the money with tweeting something delish every hour or so, and you’re having quality give and take with followers and followees, without missing a beat in your writing rhythm, then this may be your tool of first choice in the toolbox. The potential for a Twitter cowboy or girl is great. Get your spurs on and saddle up.
LinkedIn: A professional venue primarily useful for networking and job-finding. This is best described as a combination of Monster.com and Facebook—if they could spawn a child, LinkedIn would be her name. Anyone looking to dig into a copywriters professional background or affiliations and connections can do so easily on LinkedIn. There is a way to keep a little tag-line on what you’ve been up to, but it’s akin to a kitchen paring knife while Twitter is a rainforest machete.
Facebook: If you’re into building a hands-on community where the edges blur between work and play then Facebook could be your tool of choice. In some peoples’ minds FB fits the definition of a social media tool more completely and logically than a LinkedIn or a Twitter. FB has made changes recently to especially it’s business pages utility, which is most useful for marketing and advertising a freelance copywriting business. Again, if it seems natural to you and comfortable communicating in that way, then go for it.
There is no abracadabra about the perfect social media brew, except that few copywriters or professionals of any kind, have the stamina, or time, to successfully optimize them all daily.
The real solution for making social media work for you: No doubt social media sites and utilities offer flexible mediums for on-the-fly communication, networking and getting your message out to a more granular crowd. Find what works best for you and participate regularly.