Get a Career as a Corporate and Business Web Copywriter
Companies and businesses have significant needs for writers schooled in web content and web copywriting. Opportunities exist for contractors and freelancers.
When you can land a job writing web content and copy for the corporate environment you have a potentially great job with good benefits and solid salary/wage. But if you think these types of writing jobs are abundant, think again.
Finding Corporate Writing Jobs
Freelance and contract web copy jobs are common with businesses and companies. Freelance opportunities tend to be short-term gigs while contracts are for long-term in-house projects, often between 4 and 8 months and with chances to go permanent. Each has its advantages and disadvantages.
Working in-house writing web content for a corporate client means you will face challenges common to these types of organizations. Decisions are not made quickly; you might take direction from corporate communications leaders with little web savvy making jobs even more unwieldy; and other unique situations.
Corporate communications is not the same as writing web content for a company. Most corporate communications departments have expanded to include web content services, some better than others.
Many companies shopping for web content writers secure the services of reputable recruiting companies to the do work for them.
Best bet is to stay abreast of the recruiting companies. Many large companies and corporations go straight to a reputable recruiting company when they have a defined project—like an intra- or internet renovation. Tips for finding a job as corporate web content writer:
- Create an online resume if you don’t already have one. Monster, Career Builder, Sologig are popular vehicles and well-trafficked by recruiters searching for an experienced web content writer.
- Update your resume, frequently. The fresher you keep your resume the more “hits” you may draw.
- Don’t rely on recruiters to find you. Contemporary resume and career sites are really driven by keywords and phrases. If you are not very finely tuned you could miss the call of recruiters. Do your own job searches using terms like: “web content writer,” “seo writer,” “web copywriter,” and “writer.”
- Engage quickly when you’re contacted by a recruiter and don’t be shy. If you’ve received a recruiter’s solicitation you better bet a few dozen other likely candidates have, as well.
- Read any job posting fully. Many web writing job postings that come direct from recruiters are not a good fit. Choose those most suited to your skills AND your career goals.
Skills and Experience for Corporate Web Content and Copywriters
Corporate and business web writing jobs are not a dime a dozen and are not usually open to inexperienced writers or “lightly” experienced. Expect to see job requirements like the following:
- Four or five years minimum of web content writing
- Experienced with keywords
- Experienced with SEO
- Experienced with meta tags and meta data
- Ability to communicate and engage with a wide diversity of business folks
- Ability to keep rigorous deadlines
- Ability to build consensus
Writing jobs available from businesses and corporations often come in the form of contract jobs, but can lead to permanent positions for well-qualified writers.